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    Flowing with Fashion and Society

    Viktoria Balaniuk do not follow the flow with their cutting edge FLOW THE LABEL SS16 collection. While sticking to their normal inclusion of blue hues, this season includes bold reds and strong whites to create a brilliant contrast within every outfit of the loose and flowing pieces in the collection - perfect for transitioning to warmer temperatures in the summer.

    The models all kept their hair down to match the line’s free aesthetic, and they all either donned a rustic yellow pair of heels or matched their outfits with bright white sneakers that almost blend into the runway.  But regardless of the shoe, the models executed defined strides that accentuated the rolling material and grace nature of the designs.  And unlike the designer’s other collections, visible stitching outlines each piece of clothing in this summer-ready collection, which created a structure for each design.

    Those styles, jacket and dress matches as well as complimentary pant with top combinations convey a retro yet fun feeling that reminisced of the chic 90s woman.  This emulates the brand’s philosophy that balances femininity, society and modern fashion throughout every design.  Every piece of couture perfectly captured and communicated the values of the brand as stated on FLOW THE LABEL’s website: reasonable and fashionable.


    Photo Ksenia Kargina

    Style Stanislav Arsen

    Model - Mariya Melnyk

    Words Diamond Naga Siu

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