What Makes a Piece of Fashion Truly Luxury?
Luxury fashion is the pinnacle of success for many people. It exudes wealth, quality, and good taste, among other things. But what defines luxury fashion, and what does it take for a company to be considered a luxury brand? While it may seem hard to define, there are actually several key aspects that can turn an ordinary garment into a luxury one. Here are a few of the most important.
Scarcity
Luxury fashion is handmade by the world’s finest artisans. As opposed to “fast fashion” brands whose goal is to produce and sell as many pieces as possible each season, luxury brands are focused on creating trends and designing pieces that will last a lifetime. With this kind of process, the work is completed at a slower rate, and scarcity is a natural byproduct of that. Only so many pieces can be produced with the time available, and this kind of work can’t be rushed. That creates a rareness among these garments that is valuable to consumers. Scoring a prestige piece that only a few others possess is the ultimate status symbol.
Time
Your favorite designers didn’t gain their reputations overnight. Many of them studied at the top schools and then went on to work as apprentices for several fashion houses while they learned the ropes and honed their skills. Building a luxury brand is the same way. It takes time to make a name in the industry and get recognized for creating fashionable designs. This is why most brand strategies focus on building trust most of all. It’s something that’s hard to win and easy to let slip away if you’re not paying attention. Today’s luxury brands have built their reputation on sustained quality for many years, making them worth the price tag.
Details
Luxury fashion is all about the details. Not only do designers spend hours poring over the trends and brainstorming pieces for their line, but they work and rework their garments until they are one-of-a-kind. Using the best materials and accessories available, they’re constantly tweaking the cut and color of a piece until it is fit to travel down the runway. When you shop luxury brands, you’re paying for that designer’s expertise and eye for fashion that you can’t find with common brands that fit the masses.
If you’ve ever looked at a piece of luxury fashion and wondered if it’s worth the higher price, hopefully this helps you understand all the work and skill that go into each item. Treat each one as a prize, because that’s exactly what it is.
Here’s another great article you might like: How to Use Color to Change the Way You Look
